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Fashion shoppers seeking brands which reflect their values

Posted by sGuru on 12th Jan 2020

Fashion shoppers seeking brands which reflect their values

Fashion shoppers will choose their preferred brands in the year ahead based on the beliefs and values they seek, not past loyalties.

The Samsung Fashion Institute says consumers’ needs will be increasingly fragmented this year and brands are also expected to carry out sophisticated target strategies.

The institute noted, in the same context, that the nature of the fashion industry is changing from goods to services.

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